The fresh switching lifetime of women during the Vietnam
Are updated is a crucial part out of rewarding an excellent female’s requirements, so the modern Vietnamese lady is anticipated and come up with smart conclusion getting by herself and her family members
TNS falls under Kantar, a document financing government department out of WPP, and something of planet’s prominent belief, information and you will consultancy organizations.
“Today from inside the Vietnam, while they did about state’s history, females gamble a vital role in all aspects out of area,” claims David Watts, research manager and you may head from qualitative lookup in the TNS Vietnam.
“As the demands of modern lifestyle grow and you can girls try and balance community which have modernity, there’s a crucial role getting companies playing for the insights and you will empathizing the help of its altering lifestyle, to cultivate alot more related and you may beneficial issues, in order to mode significantly linked names.”
Based on TNS’s browse, while you are there are other ventures designed for lady today compared to during the last, in addition, it contributes to most stress and you can commitments.
Ladies are today a great deal more capable establish the efficiency and you can flourish in the latest office, particularly in urban areas, yet not traditional family relations and household commitments nevertheless continue to be. This means busier lives and higher personal time management are required to care for its individual and professional lives.
In the present Vietnam, females feel much more able to experiment and you will identify by themselves the way they want since norms evolve and change.